My career started at DMB&B, where I created memorable, award-winning work for Ernst & Young and Crest. This was followed by five years at Darcy, where I worked on Heineken (Bronze Lion) as well as Procter & Gamble. After Darcy, I continued my career at Saatchi and Saatchi, creating unforgettable campaigns for TheraFlu, Olympic Paint, and Air Tahiti Nui (Silver-Lion). This was followed by a Creative Director position at BBDO, where I worked on Cingular, transitioning the brand to AT&T as well as Bank of America. I then returned to Saatchi as Creative Director, where I created high-profile work for Wendy’s and Miller High Life.

Spring of 2010, I joined Grey to work on Febreze and had an immediate impact on one of the greatest creative turnarounds in the history of the industry. My “Blindfold” campaign was the first Global work for Febreze, and it garnered a Silver and Bronze at Cannes in 2011. The following year the campaign was awarded a Bronze and Black Lion for Creative Effectiveness.

I went on to run the LongHorn Steakhouse and Advil accounts before becoming the creative lead on Smucker’s, Jif, Folgers, Pillsbury, Bumble Bee, The National Park Service, Robitussin, and Preparation H, among several other clients. Followed by another creative accomplishment of an astounding 7 Lions at the Cannes Festival in 2015, including Grey’s first ever Grand Prix for Volvo’s “Greatest Interception,” and another 4 Lions in 2016 for “Gun Crazy,” Grey’s latest takedown of gun culture in America. I had previously won a Titanium Lion for “Unload Your 401K,” another gun control initiative that wasn’t just a great idea but made a significant difference on a real-world issue that is almost impossible to move the needle on in either direction. In addition to all the Lions, I have made my mark on the D&AD and One Show with multiple awards.

What was next? After running an agency in Allentown PA, and dealing with the ups and downs of the Pandemic, I decided to move down to Florida and start a new chapter in my career. I’ve always had an entrepreneurial spirit, and growing a brand from the ground up has always been a goal of mine, so when I was given the opportunity to partner with an old friend, it was destined. The product we developed and brought to market is Proleeva Medical Food. For over a year now, we developed the voice, look and tone of the brand and successfully launched on Amazon. I hope to help those with chronic pain for years to come while continuing to produce great work.

I currently live in Boca Raton, FL, with my wife Maria and two amazing children, Serena, Massimo, and Teddy, his loyal pooch. I’m also an ice cream lover!